Ed Will




Ed is a brand and business builder. He has been operating at enterprise level for over 15 years leading communication businesses for large networks, or building his own business ventures based around fresh human insight and innovation. At the core of all these is a fundamental belief that superior customer experiences are built on the back of great ideas delivered by superlative discretionary effort by staff. Human insight, motivation and psychology are at the heart of his drive to build individual brands or portfolios for his clients in the branded service realm such as Post Office Counters, Saga Healthcare, Caffe Nero, Allied Healthcare and Boots Medicity.